B-I-Y Sneaker

The first 100% circular and modular sneaker. No glue and no stitching.

Jeffrey Heiligers (Re-Engineer) and Jessica den Hartog (material designer), together with CHILL (Chemelot Innovation & Learning Labs), have developed their 3D proof of concept to challenge the footwear industry to drastically change their production process.

In this vision of the future, material and product design have been used to look for a playfulness in circularity, shape and technology. We also found it important to involve the consumer in the manufacturing process. The shoe is made up of various parts and can be self-assembled. Each component is made from only one type of plastic, making the recycling process easier - any parts in need of replacement are taken back by the manufacturer and processed into components for new shoes. There is no reason for any parts to not be reused.

Photography by 
Tim Meijer
For enquiries about the B-I-Y Sneaker please contact mail@jeffreyheiligers.nl

On the 19th of October Studio Jeffrey Heiligers hosted a livestream during Dutch Design Week Virtual featuring frontrunners and new thinkers working towards The New Standard.

Suzy Mattocks
Giny Janmaat
CHILL (Chemelot Innovation & Learning Labs) Jeroen Veen
Jessica den Hartog


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